Performance & UX

Taking SEO (Search Engine Optimization) into account when building your website is an essential part of your end user’s business strategy. It helps improve the quantity and quality of visitors and makes the site rank better in Google’s recommendations to create trust and credibility. When building a site that’s optimized for SEO, you’ll explore topics […]

While Next.js comes packed with tools to help you develop faster, it’s still possible to ship a site with lackluster SEO. Next.js has a ton of great features for things like rendering and routing, but how can we make the sites we build with it rank better on search engines like Google? In this article,

“Technical SEO” refers to the ways that a website’s structure and page speed are optimized to allow search engines to crawl and understand the site’s content, as well as to meet the user experience criteria that search engine algorithms use to identify high-quality search results. Technical SEO enables developers to have a big impact on

A clogged tap can cause the water flowing from it to slow to a trickle. That can be frustrating to deal with. Similarly, the browser’s main thread, which works in the background to render website pages, can get blocked, leading to slow-loading websites and a terrible user experience. That’s why it’s so important to minimize

When it comes to choosing how to render your website or application, a common term you’ll hear being thrown about is “pre-rendering,” whether it’s in the context of rendering methods and JavaScript frameworks or, more generally, in relation to browser technologies. This can often get quite confusing, especially if you’re new to the technology and

When learning React, one of the first experiences you’re likely to have as a developer is using Create React App (CRA). But, there will come a point when CRA might not be the best fit for your needs anymore, and you will need to move onto something more feature-rich. For example, if you find yourself

If content is king, then SEO is the kingmaker. It won’t matter how great a content marketing team is or the quality and number of articles and resources they have developed if our target audience can’t find us on search engine results pages (SERPs). SEO doesn’t just begin with using the right keywords, having a

When building a new website or application, it’s so easy to get drawn into the process of building your project that we forget to step back and consider the underlying technologies and processes at work. We forget to ask: are we really using the best tool for the job? Rendering methods are one of those

Over the last few years the popularity of Jamstack architecture has grown and evolved by incredible amounts; no longer is Jamstack something you’d use to win at a game of buzzword bingo. Instead, it has grown and matured into a real and very powerful ecosystem and community that is a valid approach to solving real

Core Web Vitals (CWV) are web performance measurements that affect a website’s rank in Search Engine Results Pages (SERPs). These metrics help search engines understand what the user experience will be like on any given website so that they can provide high-quality results to their users. Monitoring and improving the CWVs of websites has never